Due to the series’ longevity, it has reached and influenced several generations and even though Ian Fleming, the creator of James Bond, did not want to convey any meaning or political standpoint, his works and their adaptions caused several debates and controversies (cf. No, which was released in 1962, compiles 25 films from which Spectre (2015) is the most recent one. Thus, using Casino Royale as the main source, will offer as much output as a Hollywood film would.Ī major reason for choosing Casino Royale was that the James Bond film series is one of the most influential ones, the world has ever seen. As the analytical approach of Hollywood films does not differ from the one used for British films and as Casino Royale was also produced in western society, the underlying values and norms do not differ to a great extent. Background knowledge: Hegemonic masculinity, gender performativity and James Bond formulaĮven though Casino Royale (2006) is not a Hollywood film, I decided to choose it as my main source for analyzing masculinity in film.
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